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The purpose of including a community appearance section and policies in the Comprehensive Plan is to provide direction to significantly improve the appearance of the entire community, and especially in those high visibility areas along the commercial corridors. The community appearance section of this Plan has therefore been prepared in conformance with the following general goals:

■    To make a concerted effort to improve the appearance of the community, particularly in the commercial, industrial and multi-unit areas;

■    To initiate community action programs for the purposes of developing an awareness in the community’s citizens of appearance-related issues, evaluating community appearance and developing specific improvement programs;

■    To identify those characteristics that give the community its individual identity and to preserve and expand those characteristics as growth occurs; and

■    To significantly improve the appearance along the state highways and other transportation corridors as one means of recapturing the individual and distinct identity of the Bend area.