One of the hallmarks of the nation’s best communities is the thought, planning and community involvement put into creating and delineating an attractively built environment that relates to and incorporates the area’s natural environment. A basic objective of this Plan is to retain and, where required, re-establish a sense of community in Bend as growth occurs.

An important step in achieving this objective involves paying more attention to the overall appearance of the community and promoting better designs for all types of development. This step benefits the residents by creating a more visually attractive community, and can in some areas, such as along the main highways and transportation corridors, create the image of Bend for visitors and other Central Oregon residents.