GOALS
The intent of the Comprehensive Plan is to provide sufficient land to meet the City’s goals of promoting quality economic growth and assuring a diverse economy. The following goal statements describe the economic hopes of the community and serve as the foundation for policy statements in this chapter. The citizens and elected officials of Bend wish to:
■ Promote a vital, diverse and sustainable economy, while enhancing the community’s overall livability.
■ Ensure an adequate supply of appropriately zoned land for industrial, commercial, and mixed-use development opportunities.
■ Strengthen Bend’s position as a regional economic center.
■ Create more opportunities in Bend for jobs that pay a higher than median wage.
■ Create commercial areas that support multimodal access.
■ Encourage more small neighborhood commercial developments and convenience commercial centers to reduce the number and length of single occupancy vehicle (SOV) trips.