9.50.010 Purpose and Applicability.
The purpose of this chapter is to regulate signs that are visible from streets or which are visible from one site to another to provide reasonable regulations for the design, construction, placement and maintenance of signs in order to protect the public health, safety and general welfare of the community. The intent is not to regulate content, only the number, type, location, height and size of signs. This chapter has the following objectives:
A. To ensure that signs are designed, constructed, installed and maintained to assure public and traffic safety;
B. To reflect and support the desired character and development patterns of the community;
C. To allow adequate and effective signs without dominating the visual landscape;
D. To balance the needs of business with the desire to preserve and enhance the visual character of the City.
The sign standards are intended to allow for signs with adequate visibility to streets that abut the site but not necessarily to streets farther away.
All new signs must comply with the provisions of this chapter in effect when the sign is installed or a permit is applied for. [Ord. NS-2292, 2017]